Brand and Web Design: d.d.e. aesthetics / Emily Costopoulos
d.d.e. aesthetics is a design company focused on all things creative. Emily Costopoulos (née Collett) is a stationery designer and photographer located in the Black Hills of South Dakota. She aspires to transform the everyday moment into a lasting memory: one design, one photograph and one creative endeavor at a time.
Spoiler alert: Emily changed her business name, and with that came a new logo design! You’ll see the evolution of her brand when you read through this case study.
Moody, Rich, Clean, Elegant, Whimsical
I think it goes without saying that one of the most exciting reasons to do a logo update is a marriage-related name change!
We updated Emily’s logo to match her new company name and we designed it to match the same dreamy lettering style as the rest of her branding. I love seeing this romantic, down to earth calligraphy style all over her website.