Helping creative women build
inspirational brands

Your dream is not any ordinary dream.

It’s a little voice inside of you that knows there is a better way, a more helpful solution, or something missing in the world that you can bring to life.

Maybe you’re side-hustling your heart out, or maybe you’re just starting out with a big vision. Either way, you look forward to the day when you can to serve more people with your work and have fun doing it.

For now, you’re looking for a simple yet strategic brand design to get the ball rolling - and you’re okay with putting in the extra time and energy required to take a DIY approach.

Let's talk priorities for your current stage of business...

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The Dream Chaser to-do list:

I. Create a Mood Board

Let’s start by setting the stage for your brand with your mood board. Your mood board will incorporate your values as a company as well as your aesthetic vision. You can create this online (I love using Pinterest for a quick mood board) or in real life, if you prefer using textures and working with your hands. You do you, my dear! Go to an environment where you can let your creativity flow, and make sure your mood board reflects your company’s values and styles, not your personal ones.

II. Create a Logo

Once you’ve gathered inspiration for your brand, it’s time to conquer the logo design. Despite what Instagram may make you believe, this doesn’t need to be a fancy work of art if you’re just starting out in business. (It's so much more important to start with clarity on your mission, values, and dream clients - this is the foundation for your brand.) Just be sure that your logo is 1) unique, 2) legible, 3) memorable, and 4) consistent. It only takes consumers 10 seconds to form a first impression of your logo, and it takes 5-7 impressions for consumers to recognize the logo (Crowdspring), so clarity and consistency are key. The more simple your logo is now, the easier it will be to transition to a more artistic design when you’re ready to invest in working with a designer

III. Create a Website or Cover Page

Where do people go to find your work, reach out to you, or evaluate your credibility? Most of the time, the answer is your website. If you’re not ready to set up a strategically designed site, a Cover Page or one-page layout with a contact form is a great place to start. When you’re pitching your offerings, your website will be one of the first things your clients or customers ask about - and if they don’t ask, there’s a good chance they’re hopping on Google to do a bit of casual stalking! Make sure it’s clear that you’re in business by having a presence online.

IV. Determine Your Mission Statement

Next, you need to clarify your mission statement. Your mission statement will help guide strategic business decisions in the future, but it will also help you craft your brand voice. Your mission is often much more than your product or service - it’s why you do what you do and why your dream clients choose you over others. If you’re stuck, think of who you want to serve and why they choose you. If you’re a restaurant, are you offering food, or are you offering a space for family gatherings and cherished moments? This is all part of the brand story you will incorporate in your messaging.

V. Order Business Cards

Suddenly, you’re at your next networking event, making it rain with your snazzy new business cards. Again, these don’t need to be fancy - they just need to be clear and consistent. The style should match the rest of your brand elements and there should be a clear action step on the card. Are you offering a free consult? Add a line explaining how to book that call. Do they get a bonus with their first order? Include that promo code. Create business cards that not only make you memorable, but get results.


You don’t have to do this alone.

I know it may seem like you’re climbing this mountain solo, but it doesn’t have to be that way.

I created a course for the dream chasers like you, because I want to see you succeed and focus on what really matters when you’re first launching your business. (Spoiler alert: it’s not your logo.) You don’t need to know Photoshop or have an eye for design - I’m giving you the framework and templates you need to get started.

Remember that to-do list? We cover all that and more in my new self-paced online course: Grand Brand DIY.

This do-it-yourself branding course for new entrepreneurs is launching this Spring.

Sign up here and I’ll email you when we launch with early bird pricing:

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Hey, new friend


I’m so happy you’re here!

I’m Haley. I’m a designer, marketer and hand-lettered typography artist.

I help creative women inspire and attract their dream clients by designing beautiful and intentional brands.

I also believe that creativity flows best when we find joy in life’s everyday moments, or in other words, #gogrand.

An email from me with your quiz results is on its way to your inbox.

I would LOVE to hear what you think of your quiz results (do you agree you’re a Dream Chaser? What are you most excited to get started on?) and answer any questions you may have.

Reply back and say hello! I can’t wait to meet you.