Shouldn’t your brand, too?
What you’re doing as a business owner is beautiful, my friend. You’re inspiring others, making a difference in peoples’ lives, and following your passion. Plus, you’re a rockstar at what you do. On top of serving others with your skills and talents, you’re running a business…and probably wearing too many hats for even the Queen of England’s liking.
But sometimes, you wish your website worked for you instead of against you. You dream of people landing on your page and being excited to sign up for your email list. You’re looking forward to the day when your inbox is filled with “New Sale!” instead of radio silence.
You want to be taken seriously in the marketplace. (You are a Serious Business Lady, after all, yoga pants or pantsuit.) You’re pitching and proposing, stepping outside of your comfort zone and up to the plate, and it’s important to look like a professional with credibility. You want to be strategic about brand and marketing decisions, but it’s hard when you’re so wrapped up in the day-to-day of your own business.
Maybe you’re done googling “HTML make button bigger please” or changing your color palette with every season. Your time is money, and it’s better spent focused on your area of brilliance than trying to figure this out on your own.